photographyMel McVeigh

Faux Real

photographyMel McVeigh
Faux Real

FAUX - REAL | MELBOURNE

The concept of FAUX-REAL is based around the idea that fame is one of the strongest recurring fantasies and fashion is one of the most alluring of commodities. Connected to the fashioning of fame is its symbolic relationship to aspiration. As an audience we are stuck in a never-ending cycle of consumption, which thrives on a belief that imitation affords you the same lifestyles of those, we emulate. In this context, it is a suburban world that surrounds itself with alternatives, fantasizing about the ‘unreal’ world as if it were real and attainable.

The aim was to create images that suggest a sense of unreality towards this aspirational lifestyle. To allow the viewer to question the authenticity of their environment. The subjects are placed firmly within a suburban ‘dream home’ existence. Narratives focus on mundane tales within domestic environments while the fashion is derived from everyday materials.